Prime Lime · by Ola Pakula
for established companies whose marketing doesn’t match the strength of the business behind it. Most agencies tell you what you want to hear. I tell you what’s actually wrong with your marketing, then make you impossible to ignore.
● 01 · How I work
You’ve built something that works. But online you look like every competitor in your category: the same stock photos, the same flat copy, the same channels nobody remembers.
Either no one senior owns it, or your in-house team is too close to see what’s wrong. Meanwhile the companies doing worse work than you are the ones getting the attention, the leads, and the talent.
I’m the outside voice that tells you the truth, then builds the fix. No theatre, no jargon: we start with where you actually are, then build. Brand, web, social and lead strategy, with the craft of luxury brands and the rigour of e-commerce.
Five stages, in the order that works: diagnose, plan, build the engine, implement, then run it. Each stage stands on its own. Start where it hurts, stop when you have what you need.
Diagnose: one deep, honest look at your site, funnel, social, campaigns, competitors and audience, ending in a prioritised list of what to fix first.
For: Companies spending on marketing without knowing what’s working, or in-house teams that want an honest outside read.
What you get: A full audit of your site, funnel, social, past campaigns, competitors and audience, plus interviews with your team, and a prioritised list of quick wins you can act on immediately, with a KPI baseline.
The result: You finally see what’s broken, what’s worth keeping, and where the real opportunity is. Worth it even if we stop here.
Plan: positioning, audience, channels, a 6–12 month roadmap and the KPIs to hold it to. The plan every later decision serves.
For: Once you know what’s wrong and want the path forward.
What you get: Sharp positioning and USP, a defined target audience, a full channel strategy, a 6–12 month roadmap, and the KPIs to hold it to.
The result: A plan every later decision serves: no more guessing what to post or where to spend.
Build the engine: in 2–3 weeks, your social media rebuilt from a business card into a system where every post has one job.
For: Companies that want to turn their social media from a business card into a sales system, done posting because “you have to be present” with nothing to show for it.
What you get: In 2–3 weeks: a diagnosis of your channels, content and competitors with a clear verdict on where to be and where to stop posting; a profile rebuilt to convert; a content system where every post has one job (reach, trust, or sale), fed by an idea bank that lasts months; and a capture path that turns attention into real conversations, with the numbers to judge it by.
The result: Social media that runs like a system, not a chore, on a 90-day plan your team can execute. If production is needed, I bring in trusted experts I work with.
Implement: the plan made real. Brand and web presence that look as credible as your work, or a lead engine that turns attention into sign-ups.
For: Turning the strategy into something real. Pick what you need: brand & web presence (positioning, copy, UX and visual identity that finally look as credible as your work), or a lead engine (lead magnets, webinars, events and activation campaigns that turn attention into sign-ups).
What you get: The plan, executed, without the chaos.
The result: Scoped per project.
Run: senior marketing leadership, month to month, without the full-time hire.
For: Companies that want senior marketing leadership without a full-time hire.
What you get: I become your outside marketing brain: strategy, oversight and the work above, run together, month to month. The scope is built around you, not a fixed package.
The result: A senior strategist in your corner, permanently.
You don’t always need someone to do it for you. Sometimes you need someone who’s done it to tell you straight what to do, then watch your back while you do it.
Learn from me ↓● 02 · Proof
What clients actually hire me for
One leadership institute came to me to grow its enrolment. In the first meeting I told them exactly what was wrong with their site and their social, and where I disagreed with their plan. They hired me for that honesty. Most people won’t give it to you. I will.
“Placeholder quote: she told us in the first meeting exactly why our funnel leaked, and the fix paid for the audit within the quarter.”
[TODO name] · [TODO role] · [TODO company]
“Placeholder quote: no theatre, no fluff. The strategy was sharp and the team actually enjoyed executing it.”
[TODO name] · [TODO role] · [TODO company]
● 03 · Learn from me
For founders, in-house marketers and freelancers who want to run premium marketing themselves, with senior eyes on the work. Same thinking as my client work; you hold the wheel.
For: One specific, already-defined question: “my Instagram gets views but no leads, what do I change?” We diagnose the one thing; you leave with a clear answer and next steps. Not a strategy.
You get: A focused hour online, the recording, and a written summary with your next steps.
Book your hour →For: A real strategy and the skill to run it, built with you, not handed to you. Three sessions over 3–4 weeks: audit, strategy, results review.
You get: 6 hours of 1:1 work, a co-created strategy document, recordings and summaries of every session, and 2 weeks of email support.
Build yours with me →For: You want to run things yourself, but with someone senior in your corner over time.
You get: A cycle of 1:1 sessions tailored to where you are, a summary after each, and ongoing email support between them. We set the number of sessions to your goals.
Book a call →● 04 · About me
I help established companies go from “this worked last year” to marketing that’s impossible to ignore.
The path: Amazon, where I ran marketing across 10 European markets and 13 of its biggest sales events, every decision measured in revenue, not applause. Before that, adidas. Underneath it all: an MBA and a design degree from London College of Fashion, a Google AI certification, and an LVMH-certified grounding in how luxury brands build desire.
What drives me is simple, and it’s also what I can’t stand: serious companies repeating the same campaign, the same voice, the same visuals every year, and calling it consistency. I believe marketing isn’t decoration on top of a business. It’s business strategy made visible. And I say that as someone trained to make things beautiful: pretty, on its own, doesn’t sell.
So this is what I want for every client: the truth in the first meeting, not in month three. And then marketing that finally matches the strength of the business behind it. Seen, remembered, and paying for itself.
Whether you hand your marketing to me or learn to run it yourself, the goal doesn’t change: a business that looks as good as it actually is.
Let’s connect on LinkedIn● 05 · Is your marketing as good as your business?
Ten questions: the same ones I ask before I touch anyone’s marketing. Answer honestly, score yourself, and see where it’s costing you.
● 06 · FAQ
Book a fit call. It ends with a straight answer: what I’d do in your situation, and whether I’m the right person to do it. If we’re a fit, we start with the Audit, the diagnosis everything else is built on.
Structurally, not cosmetically. Agencies run on keeping retainers comfortable, and the senior person who pitches is rarely the one who does the work. I have no juniors to hide behind and no machine to protect: the person who tells you the truth in the first meeting is the one doing the work in week ten.
Companies that want to be told they’re doing great. Businesses looking for a pair of hands to execute someone else’s plan. And anyone who wants followers instead of clients.
I own strategy and creative direction. When production is needed, I bring in trusted experts I work with, priced separately: one point of contact, no chaos.
Often that’s exactly when it makes sense. In-house teams are too close to see what’s wrong: the Audit gives them an honest outside read, and the strategy gives their work a direction. I’m the outside brain, not a replacement.
Yes, as a way of working, not a selling point. It’s how the research and audits go deeper: more sources, more angles, nothing skimmed. You’ll see it in the depth of the work, not in the promises.
Every quote follows the diagnosis, not the other way around: prices are scoped by the need of the client.
A consulting meeting answers a defined question. The Individual Strategy builds your plan with you: three sessions, one strategy document. Mentoring assumes the plan exists and you’re executing: senior eyes on your work, over time. Most people do them in that order.
Warsaw and Paris, and mostly online. I work remotely with companies across time zones, in English and Polish.
● 07 · Ready when you are
Tell me what you’re trying to fix. Doing nothing is the most expensive option. If the fix isn’t me, you’ll hear that too.
● 08 · Let’s meet on socials
Let’s meet on Instagram.
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