Prime Lime · by Ola Pakula
for established companies whose marketing doesn’t match the strength of the business behind it. Most agencies tell you what you want to hear. I tell you what’s actually wrong with your marketing, then make you impossible to ignore.
01 · How I work
You’ve built something that works. But online you look like every competitor in your category: the same stock photos, the same flat copy, the same channels nobody remembers. Either no one senior owns it, or your in-house team is too close to see what’s wrong. Meanwhile the companies doing worse work than you are the ones getting the attention, the leads, and the talent.
You’ve built something that works. But online you look like every competitor: same photos, same copy, same channels. And the companies doing worse work are getting the attention, the leads, and the talent.
I tell you the truth, then build the fix: brand, web, social and lead strategy. Five stages, in the order that works. Start where it hurts, stop when you have what you need. I tell you the truth, then build the fix. Five stages: start where it hurts, stop when you have what you need.
For: Companies spending on marketing without knowing what’s working, or in-house teams that want an honest outside read.
What you get: An audit of your site, funnel, social, campaigns, competitors and audience, plus team interviews: a prioritised list of quick wins, with a KPI baseline.
The result: The audit ends in a live working session with your leadership team, not a PDF - you leave with a positioning verdict, a 12-month plan, a costed first 90 days, and a list of what to stop doing.
For: Once you know what’s wrong and want the path forward.
What you get: Sharp positioning and USP, a defined audience, a channel strategy, a 6–12 month roadmap, and the KPIs to hold it to.
The result: No more guessing what to post or where to spend.
For: Companies done posting because “you have to be present” with nothing to show for it.
What you get: In 2–3 weeks: a verdict on where to be and where to stop posting, a profile rebuilt to convert, a content system where every post has one job, and a capture path that turns attention into conversations.
The result: Social that runs like a system, on a 90-day plan your team can execute.
For: Brand and web presence that look as credible as your work, or a lead engine that turns attention into sign-ups.
What you get: The plan, executed, without the chaos.
The result: Scoped per project.
For: Companies that want senior leadership without a full-time hire.
What you get: I run your marketing as your part-time marketing lead. The stages above - strategy, the social engine, the build - stop being separate projects and become phases of one job, done in order, by one person who answers for the result. Six-month minimum, because real change doesn’t show up in month one.
The result: A senior strategist in your corner, permanently.
One thing to know: I take five clients at a time, no more. When the seats are full, there’s a waitlist.
You don’t always need someone to do it for you. Sometimes you need someone who’s done it to tell you straight what to do, then watch your back while you do it.
Learn from me ↓02 · Proof
What clients actually hire me for
One client came to me to grow their business. In the first meeting I told them exactly what was wrong with their site and their social, and where I disagreed with their plan. They hired me for that honesty. Most people won’t give it to you. I will. In our first meeting I told a client exactly what was wrong with their site, social and plan. They hired me for that honesty.
“Working with Ola is a pleasure. From the very beginning we could count on clear terms of cooperation and on-time delivery of everything we agreed on. Add to that real flexibility, a genuine effort to get to know our organisation and respond to its actual needs. Last but not least: the friendly atmosphere of every meeting. After the first stage of our collaboration, we are very happy.”
Freedom Institute · Think tank
“We worked with Ola to find a strategic partner for our brand launch. She connected us with people from her network, supported the event organisation and took the strategic lead.”
Antonyak · Fashion brand
“We asked Ola to audit our pages. We expected a general checklist, but the feedback was specific for every page and we could start fixing things the same week. Half of it we would not have noticed ourselves.”
Braxtherm Ltd · Underfloor heating
“Teaching clear communication is what I do every day as a public speaking trainer, so when someone has this gift, I recognize it immediately. Ola listens carefully, asks insightful questions, and turns ideas into action. She is proactive, engaging, and highly reliable, making every collaboration both productive and enjoyable. Her international experience, combined with her fluency in English, Polish, and French, enables her to communicate naturally across cultures. Based on my experience working with her, if you’re looking for someone who combines creativity, strategic thinking, execution, and professionalism, I wholeheartedly recommend Ola.”
Magdalena Goławska-Cruz · Public Speaking Trainer & Coach, Civitas University
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03 · Learn from me
For founders, in-house marketers and freelancers who want to run premium marketing themselves, with senior eyes on the work. Same thinking as my client work; you hold the wheel. For founders and marketers who want to run premium marketing themselves, with senior eyes on the work.
For: One specific, already-defined question: “my Instagram gets views but no leads, what do I change?” We diagnose the one thing; you leave with a clear answer and next steps. Not a strategy.
You get: A focused hour online, the recording, and a written summary with your next steps.
Book your hour →For: A real strategy and the skill to run it, built with you, not handed to you. Three sessions over 3–4 weeks: audit, strategy, results review.
You get: 6 hours of 1:1 work, a co-created strategy document, recordings and summaries of every session, and 2 weeks of email support.
Build yours with me →For: You want to run things yourself, but with someone senior in your corner over time.
You get: A cycle of 1:1 sessions tailored to where you are, a summary after each, and ongoing email support between them. We set the number of sessions to your goals.
Two places at a time. When they’re taken, there’s a waitlist.
Book a call →04 · About me
I help established companies go from “this worked last year” to marketing that’s impossible to ignore.
The path: Amazon, where I ran marketing across 10 European markets and 13 of its biggest sales events, every decision measured in revenue, not applause. Before that, adidas. Underneath it all: an MBA and a design degree from London College of Fashion, a Google AI certification, and an LVMH-certified grounding in how luxury brands build desire.
What drives me is simple, and it’s also what I can’t stand: serious companies repeating the same campaign, the same voice, the same visuals every year, and calling it consistency. I believe marketing isn’t decoration on top of a business. It’s business strategy made visible. And I say that as someone trained to make things beautiful: pretty, on its own, doesn’t sell.
So this is what I want for every client: the truth in the first meeting, not in month three. And then marketing that finally matches the strength of the business behind it. Seen, remembered, and paying for itself.
Whether you hand your marketing to me or learn to run it yourself, the goal doesn’t change: a business that looks as good as it actually is.
Let’s connect on LinkedIn05 · Is your marketing as good as your business?
Ten questions: the same ones I ask before I touch anyone’s marketing. Answer honestly, score yourself, and see where it’s costing you.
06 · FAQ
Book a fit call. It ends with a straight answer: what I’d do in your situation, and whether I’m the right person to do it. If we’re a fit, we start with the Audit, the diagnosis everything else is built on.
Structurally, not cosmetically. Agencies run on keeping retainers comfortable, and the senior person who pitches is rarely the one who does the work. I have no juniors to hide behind and no machine to protect: the person who tells you the truth in the first meeting is the one doing the work in week ten.
Companies that want to be told they’re doing great. Businesses looking for a pair of hands to execute someone else’s plan. And anyone who wants followers instead of clients.
I own strategy and creative direction. When production is needed, I bring in trusted experts I work with, priced separately: one point of contact, no chaos.
Often that’s exactly when it makes sense. In-house teams are too close to see what’s wrong: the Audit gives them an honest outside read, and the strategy gives their work a direction. I’m the outside brain, not a replacement.
Yes, as a way of working, not a selling point. It’s how the research and audits go deeper: more sources, more angles, nothing skimmed. You’ll see it in the depth of the work, not in the promises.
Every quote follows the diagnosis, not the other way around: prices are scoped by the need of the client.
A consulting meeting answers a defined question. The Individual Strategy builds your plan with you: three sessions, one strategy document. Mentoring assumes the plan exists and you’re executing: senior eyes on your work, over time. Most people do them in that order.
Warsaw and Paris, and mostly online. I work remotely with companies across time zones, in English and Polish.
07 · Ready when you are
Tell me what you’re trying to fix. Doing nothing is the most expensive option. If the fix isn’t me, you’ll hear that too.
08 · Let’s meet on socials
Let’s meet on Instagram.
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